Aesthetics are always considered highly important on nearly all web projects I participate in or see from other developers. I have myself always set out a list of important factors that should be considered before even contemplating building a web presence; simply put CONTENT IS KING. Unfortunately there are many examples of websites that overlook this very factor and go for a more eye pleasing alternative.

So are there any good examples of highly successful websites that rely solely on Content and not just looks, well yes there is. Just point your browser to www.craigslist.org and drawl over the classic 1990’s look to the site and then take this into consideration, this is at the time of writing the 36^th most visited site on the internet. This site receives more than 9 billion page request each month and has a higher visitor number than Amazon.com.

Thankfully as you take a peek at the homepage I think it’s safe to say CONTENT IS KING here, although a little aesthetic improvement here and there would be nice.